Frequently Asked Questions

Q: What type of products and services do you provide?
A: Good question! We are a full service shop and offer a wide range of products and services. To see a full listing and description of what we can offer you, check out the Products section of our website.
Q: How do I go about getting an estimate from you?
A: Well, since you are here, we would suggest you use our online estimate request form. Otherwise, the best way to ensure that we get all the information necessary to do an accurate quote is to give us a call at 716.692.0576 and talk with one of our customer service representatives.
Q: At what resolution should I save my photos and graphics?.
A: Resolution should be set to a minimum of 300 dpi. Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed. Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.
Q: What is a proof and why is it important that I look at it?
A: In printing terms, a proof is a one-off copy of your document after all modifications and printing setup processes have been completed. It is your last and best opportunity to make sure that the print job comes out the way you want. By carefully inspecting the proof, you can help us assure an accurate, flawless delivery of your print job on the first run.
Q: What file format should I use when submitting my electronic document for printing?
A: PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.
Q: Do you deliver?
A: Yes we deliver. Depending on the quantity of the job and the distance needed. Feel free to ask.

Frequently Used Terms

CMYK or Four Color Printing
The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black).
One or Two Color Printing
One color is the usage of just black or one (1) spot or PMS color for printing. Two color is the usage of black and a spot color, or two spot colors.
Work and Turn
A printing production format that has the front and back of a printed piece on one side of the paper, that is then printed the same on the back side, producing two copies of the piece.
A clear coating added to printed material as a protective layer for improved scuff resistance and usually higher gloss.
The overlapping of one color over a different, adjacent color to ensure that no white space is visible where the two colors meet, especially when there are slight variations in the registration of the two colors during the printing process. Or the process of printing wet ink over wet or dry previously printed ink.
Any element that extends up to or past the edge of a printed page. Any element that extends up to or past the edge of a printed page.